![]() ![]() Going above and beyond the traditional means of advertising, Louis Vuitton found innovative ways to infiltrate a new diversified market, through collaborations with popular, up-and-coming brands and designers such as Off-White Founder Virgil Abloh and Supreme. How Louis Vuitton is resonating with Generation Z and Millennials At the time, Louis Vuitton was focused on positioning itself as a brand which created platforms to give rising creatives the recognition they deserved. It was Delphine who also initiated the very first LVMH Prize – an international competition to discover young fashion designers and talents. Following the lead of a new executive VP, Delphine Arnault the first woman and youngest person to ever occupy a management post in the LVMH group, the brand had begun strategically pivoting its messaging to suit a younger demographic through teen-oriented campaigns and endorsements. Louis Vuitton, once known solely for its signature rugged luggage bag, has successfully become one of the most sought after brands amongst millennials. Leading the luxury industries’ fight for every millennial’s heart and wallet is a house with over 165 years of tremendous evolution. ![]() ![]() Credits: Photography: Daryl Tan Styling: Sapphire Chin Photography assistant: Alif Styling assistant: Khoo Yong Hao ![]()
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